Capture searches with strong intention.
Local acquisition
Attract people looking for private event to your city.
Kwoot handles your existing requests better. The local acquisition option helps you create new ones with Google Ads, Instagram and Facebook, without changing your quote route.
Relaunch visitors and create demand.
Light campaign management. Advertising budget paid by you.
Why add acquisition
The software transforms requests better. Local acquisition serves to generate more.
Many restaurants have a beautiful room, a real group offer and yet too few regular requests. The problem isn't always the product: sometimes the right people don't find you when they're looking.
Local acquisition targets searches with clear intent: a company is looking for a private dinner, a team is looking for a seminar, an individual is looking for a venue for a birthday party. Kwoot then transforms this visit into a structured request.
- Google Search campaigns on private event keywords
- Instagram and Facebook retargeting for visitors who have not yet requested a quote
- Clear tracking of cost per qualified request
- Advertising budget paid directly by your restaurant
Useful channels
Each channel has a specific role. We don't mix them.
Google Ads for active requests Instagram and Facebook to stay present Kwoot to convert request
The ads target people who already type a search like “Lausanne restaurant private event” or “Paris group restaurant”.
See the Google Ads page →Visitors who have viewed your listing can review your restaurant before choosing a competing location.
The click does not end in a vague form: the customer configures their event and you receive a usable file.
Recommended budget
You choose the advertising budget. Kwoot helps you track it.
The advertising budget is paid directly by your restaurant to the platforms. Kwoot only charges acquisition support at +60 per month. To learn something without starting too high, we often recommend a test in a specific city or area.
| Monthly ad budget | Objective | When to use it |
|---|---|---|
| 150–300 EUR/CHF | Start very carefully | Small establishment or first short test |
| 300–600 EUR/CHF | Test a city or neighborhood | Restaurant with real event capacity |
| 600+ EUR/CHF | Speed up on multiple queries | High season, several spaces or groups |
Evidence and monitoring
What you actually see each month.
You see the files received, the quotes sent, the signatures and the potential income.
The customer arrives on a journey that helps them specify the date, guests, menus, drinks and budget.
We don’t promise “many customers”. We track the cost per request and improve the campaigns with the real files received.
Method
A simple circuit: announce, measure, adjust.
We choose local queries
Private event of restaurant, group restaurant, company dinner, birthday, seminar, with your city and your important areas.
We send to the right route
Clicks arrive on your Kwoot form or a dedicated page, not on a generic page that lets the customer leave.
We measure the demands
Each request received can be linked to the campaign, the channel and the budget consumed.
We adjust every month
We cut what costs too much, we reinforce useful keywords and we improve the ads according to the files received.
FAQ
Frequently asked questions about local acquisition
Is the advertising budget included?
No. The Google Ads, Instagram and Facebook budget is paid directly by your restaurant to the platforms. The Kwoot option covers setup help, monitoring and basic adjustments.
How much do you need to budget to get started?
The Kwoot option is +60 CHF/EUR per month. On the advertising side, you choose the budget. For a first local test, 300 to 600 EUR/CHF per month generally gives more data than a budget that is too low.
Is it suitable for all restaurants?
No. It is especially useful if you have a real capacity to accommodate groups, private events, seminars or profitable private events.
Do you guarantee a number of customers?
No. We can structure, measure and optimize. We do not promise a guaranteed volume of customers, because it depends on the market, the offer, the budget and the season.
Want more requests, not just better tracking?
We look at your city, your types of events, your test budget and the Kwoot route to use to convert clicks.